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Hotel & Venue Marketing
Pubs of Australia provides website design and online marketing services for Hotels and the Hospitality Industry
We are hospitality industry specialists who can help to promote your venue or business using web design, social media, online marketing and SEO.
Social media has changed the way that people choose to visit a pub, book a function and travel. Pubs of Australia is helping pubs and their suppliers to take advantage of everything the internet has to offer including Online Marketing and promoting your business by implementing a social media marketing strategy.
We can help you grow your business using these free social media tools
- FourSquare
- Urban Spoon, Tripadvisor etc and
- Blog's
As each media has its place, we provide a cross media marketing strategy to promote your venue or pub. That's the integration of your direct mail, email marketing, landing pages on your website, mobile and social media.
Our online marketing services will help you to increase website traffic and improve communications with customers about your special deals and events. We are already doing this for many hotels and industry suppliers, ask us how we can do it for you.
Our websites development follows a simple 5 step process
Step One - Website Requirements and Specification
Following an initial meeting to discuss the functionality and look and feel of the site, a detailed specification and costing proposal is presented to your review, feedback and agreement. The website address (www.yourbusiness.com.au) is registered and a holding page set up on the Internet with basic details about your business.
Stage Two - Website Design
A set of different designs are created for your review. These drafts are intended to define the 'look and feel' of the website. The look of a website is subject to your individual preferences and personal taste which changes from business to business. The initial set of designs is intended to identify features which may then be refined into an acceptable design. Understandably, every business has their own approach; some business owners have a very clear idea on how their website should look, whilst others are completely open to suggestion and happy to see what our designers put together. The price includes two rounds of design, which is generally adequate for most businesses.
During the development stage, we also discuss the website content, the rate at which the content will change, how changes will be implemented and the format of the email addresses (name@yourbusiness.com.au)
Stage Three - Website Development
When an acceptable design has been agreed, the functionality is added; the system is tested and optimised for search engines. At this point it is 'released' onto the desired web address and made available on the Internet.
Stage Four - Search Engine Submission
After identification and analysis of competitors' websites, appropriate search keywords are researched and agreed, so that the website will achieve a reasonable position in the search engines for these keywords.
Stage Five - Marketing and Review
We will provide advice on your online marketing and can manage campaigns in search engines such as Google, Yahoo and Bing. Pubs of Australia will assist your business with Adwords or sponsored links in along with other web site promotional ideas such as online newsletters.
Our web site solutions for small business take care of everything for you. Pubs of Australia offers a full service for small business.
- Website design
- Website hosting
- Domain Name Registration
- Search engine optimisation (SEO)
- Search engine marketing (SEM)
- Marketing Consultancy
- Online Newsletters
How much does it cost?
The website initial design and build will generally cost a few hundred dollars (AUD$330+) and upwards
The average small business hosting is $165 per year. Australian Domain Names are $99 for two years.
Client Sites:
Dr Draught | Rochester Wine Tavern | The Union Hotel| Leinster Arms Hotel| Bargo Mobile Bars |
For more information or to arrange a quotation for your pub today